The “Love Story of Fingers” was the winner project in one of the content creation projects of Brand Ambassador Program of Samsung Electronics Turkey in 2012. In the program; Mobilers are given projects about Samsung’s mobile products with the aim to enhance Samsung’s mobile brand and product preferences. In the first project of the program, Mobilers were expected to come with a creative idea to promote the S-Beam and Smart Stay features of the newly launched Samsung Galaxy S3, which was the latest flagship product of Samsung at that time. Basically, S-Beam is a way to share mobile content and files via the combination of Near Field Communication (NFC) and Wi-Fi Direct. On the other hand, the Smart Stay feature uses the front camera to sense when you are looking at your device, and it keeps the screen from turning off regardless of the screen timeout setting.